A common question we hear from founders is: how can they ensure the longevity of their business’ mission? Dutch B Corp confectionary company Tony’s Chocolonely recently announced its use of a ‘golden share’ model to protect its mission. Bates Wells consider the benefits of a golden share model for purpose-driven businesses.
Bates Wells explores some of the key learnings from Patagonia’s example, and how the ‘steward-ownership’ approach can help businesses ensure the resilience of their purpose and values in the long run.